As a busy retailer, you’re juggling an inventory that includes hundreds of animal health products. Plus you and your staff manage purchasing, marketing, staffing and training duties while also trying to give five-star service to your customers. You need a distribution partner who can help you with the workload; not add to it.  

Whether you have one local storefront, a regional fleet of stores or a world-wide ecommerce site, we want you to be your customer’s favorite animal health retailer. We distribute your customer’s preferred brands including Zoetis, Boehringer Ingelheim, Elanco, Merck, Durvet, Manna Pro, Milk Specialties, Equus Magnificus and Little Giant to name a few. Access thousands of livestock products for dairy, beef, equine, swine, goat and sheep as well as companion animal, backyard poultry, wild bird and farm and home products. We share your goal in helping your customers care for their animals.  

By partnering with us you can purchase your favorite farm products and brands. But more importantly, you can leverage our manufacturer relationships to access rebates and specials, product information, in-store merchandising, staff training and social media tools. You can also utilize our on-staff veterinarians and partner with our diagnostic lab and pharmacy. With these resources at your fingertips, you can take your store’s services to the next level. Each time you contact us, you’ll reach a supportive sales member who is passionate about assisting you with product selection, saving you money with seasonal booking programs and connecting you with beneficial resources. If you prefer to order online, our website offers time-saving benefits. Most orders are fulfilled the same day by your nearest Armor warehouse and shipped to you via our route trucks or shipping partners.

New Product  of the Month

Canine Spectra® KC3 vaccine is a combination of immunogenic, attenuated strain of canine adenovirus type 2 (CAV2) and canine parainfluenza (CPIV) propagated in cell line tissue cultures with an avirulent live culture of Bordetella bronchiseptica.

SKU: 27019

Industry News

Changes Coming in Antibiotic Availability

On June 11, 2021, the FDA announced that all medically important antibiotics currently available over the counter (OTC) will transition to prescription (Rx) status within the next two years.

Frequently Purchased Products

Selective Dry Cow Therapy for Today's World

With consumers becoming increasingly concerned about antibiotic use on dairy farms and occasional product shortages in dry cow mastitis tubes, selective dry cow therapy provides an alternative solution. Dr. Vicky Lauer discusses selective dry cow therapy and when it might be a good fit for some dairy operations.

Are you interested in selective dry cow therapy or other antibiotic-free options? We are here to help! Contact us via our free ASK A VET service - we are just a click away.

Retailer Tips

Look here for tips from experts on helping your business grow. Still not sure where to start ask our team.

Merck Summer Marketing Resources

Visual Merchandising: 12 Tips For Merchandising A Store (

15 Ways to Advertise and Promote Your Business in 2022 | Brandastic

The Ultimate List of 2022 Pet Holidays to Celebrate

Have an idea you would like to bounce off our team, drop us an email

Retailer Marketing Tools

Merck Channel Content Portal

Merck Animal Health is pleased to announce the NEW Channel Content Portal for all your product related needs!

My Retail Focus from Zoetis:

Durvet Dealer Portal: 

Finish Line Horse Products Dealer Resource Center:

Astro Loyalty

Vetericyn Tools - enter your email address and password: AnimalWellness


Retailer Specials/Promotions

Looking for what new specials or promotions are available for you click here and our team will send you all current dealer programs.


“All of your customers are partners in your mission." – Shep Hyken